Brought to you by Cheryl Hodgson
BRANDS BUILT TO LAST
Building a breakthrough brand in today’s noisy world is not easy. Why do some companies seem to effortlessly connect to the hearts and minds of their customers, while others struggle to be seen and heard?
To answer these questions, we sit down with some of the top brand mentors who help brands create, build & protect a Revolution, an evolution for one customer at a time.
To answer these questions, we sit down with some of the top brand mentors who help brands create, build & protect a Revolution, an evolution for one customer at a time.

MUST-LISTEN EPISODES
EPISODE 8
| Alex Mandossian
Learn how to sell online with the master, Alex Mandossian. A brand story should attract ideal clients and also repel those...
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EPISODE 11
| Lee Richter
Communication design & how Lee created a community success story that has become a Pet Mayor movement. Imagine building your...
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EPISODE 12
| Dr. Patricia Crane
Global Brand Extension through trademark & licensing programs. How Louise Hay’s, Heal your Life legacy lives on with Dr....
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EPISODE 9
| JP McAvoy
An exit strategy goes hand in hand with launching your business. An entrepreneurial mindset includes an exit strategy as...
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The Business Owners’ Essential Guide to Brand Protection reveals Cheryl’s proven three-step process to protect your brand with a registered trademark. This guide will put you on the path to a business and brand that’s BUILT TO LAST.