Effective content marketing requires a skilled copywriter. Email marketing remains the most valuable form of content marketing for any online business. Your email list a valuable business asset. Your email marketing list can’t be shut down by a change in Facebook algorithms. Yet, the key to developing a connection with potential clients or maintaining existing ones is effective copywriting. So, content marketing, specifically email marketing should be helpful, useful, relevant, valuable to your customer.
It’s vital to be able to write in someone’s voice. And there are two parts. First, there is the voice of the company, or the voice of the service provider, the brand voice, and then there’s the voice of customer.
Meet Kimberly Weitkamp, a freelance copywriter, my personal copywriter who helps create content marketing and email mail marketing campaigns to build your brand, be remembered, and remain connected to your clients.
Kimberly Weitkamp creates content marketing for marketing conversion using her 4-step Audience Converter Process. As Kimberly explains, great copywriting speaks to your customer‘s problems and needs in their language using your brand voice. In this interview, Kimberly shares brand voice examples, to show how the same topic can be written about differently using three different brand voice examples. Kimberly shares the importance of identifying the 2-3 types of people you’ll be speaking to, and the questions they are asking. Answering those questions in your content marketing is one of the keys to Kimberly’s process.
A great freelance marketing copywriter will have a process to get to know you, your business, and your own way of speaking and writing.