Building community requires mastering the art of marketing communication. The right brand strategy one can even launch a movement. It’s raising awareness so we can move together in the right direction. And I talk to my team about that too. “How do you create a movement?” We talk about moonshots and abundance. And so when you’re thinking of like, “what would the moonshot look like?” And what would be the entry-level to the moonshot? And part of it is just having the conversation to know that’s something to think about.