Louise Hay’s Heal Your Life–a Global Brand

EPISODE 12
March 20, 2020

Dr. Patricia Crane

Guest

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Brand extension through trademark licensing has propelled Louise Hay’s HEAL YOUR LIFE workshops into a global brand. HEAL YOUR LIFE is a legacy of Hay House founder Louise Hay that lives on. Meet Dr. Patricia Crane, Ph.D. who has created brand extension over the 30 years of devotion to nurturing HEAL YOUR LIFE teachers and workshop leaders around the world.

In This Episode, Cheryl and Dr. Patricia Crane Discuss

How building trademark licensing into foreign markets created a legacy for Hay House founder Louise Hay through Brand Extension.
Creating you can HEAL YOUR LIFE trademark for global workshop leaders.
You Can Heal Your Life brand legacy and global reach through trademark licensing.
Licensing is a means of establishing greater professionalism and credibility in leader training.

Key Takeaways

People have evolved to a higher level of personal and spiritual awareness.
Brand extension through licensing helps people transcend cultural differences.
Ask your customers the right questions and they will tell you what they want from you.
Our human self will always need that spiritual, emotional, mental, physical transformation.

When it comes to social media, ask yourself “How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?

—Dr. Patricia Crane

When it comes to social media, ask yourself “How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?

—Dr. Patricia Crane

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Cheryl Hodgson

Host

Dr. Patricia Crane

Guest