The customer experience when interacting with your brand serves to form the customer’s perception and opinion of a brand. Focus upon delivering a brand experience that builds a positive consumer response through a customer experience that delivers the brand’s solutions to the customer. How customers are left after interacting with your team, is your brand in the marketplace, the customer experience. The mindsets of team members and what their role really is the real challenge. And this is for all businesses. Are your teams focused on the task of the role? Are they focusing on the results and creating a positive customer experience, a memorable brand experience?