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Audience targeting is no stranger to Jason Swenk in digital marketing. You can’t afford to go after everyone and anyone. Audience targeting is key.
Jason Swenk is a digital marketing agency professional and hosts the Smart Agency Masterclass Podcast. Jason grew and sold his own digital marketing agency and now trains other owners of digital marketing agencies to develop the systems they need to overcome the common refrain, “I’m do busy” to do . . .” A critical issue is to know where your business is going, and that includes audience targeting to know your ideal clients.
It’s important to stop and answer: Who do you want to be your perfect client? What do you actually want to do for them? What are you really good at?
Once you know who your market is, you can use audience targeting to respond to what they want, and what is their biggest challenge.
So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.
